When you want to get down to the nitty-gritty of how individual Facebook posts are performing on your profiles, head down to the Local Post Analytics.
IN THIS ARTICLE
- Key Terms
- Measuring Post Performance
- Filtering Post Analytics
Before we jump into the details of the Post Analytics page, let’s take a quick look at a few key posting metrics:
- Impressions are the total number of times a post is displayed. When you post content to Facebook, you’ll be able to track both organic and paid impressions. Organic impressions are the total number of people who saw the post from it reaching their newsfeed “naturally.” Content that’s been boosted or sponsored on Facebook will also receive paid impressions, or the total number of times your post was displayed as a result of your ad campaign. Facebook users may see multiple impressions of the same post.
- Engagement is the total number of interactions Facebook users have with the post. For Facebook, the different types of interactions are likes, comments, shares and clicks.
- Engagement Rate measures the level of engagement that your content is receiving from your audience. It will show you the percentage of people who saw your post that liked, shared, clicked or commented on it.
If you want to be an analytics rock star, you can learn more in Facebook’s Help Center.
Measuring Post Performance
In the Post Analytics, you’ll be able to see the types of posts that have been created, how many times your posts were displayed and how Facebook users responded, so you’ll know what type of content works best with your customers.
All published content will appear in Post Analytics in chronological order. To see a full preview of the post, how many impressions the post received and a full breakdown of post engagement, just click on the post text in the content column.
In the impressions column, you’ll find the total impressions are reported by default. By hovering over the total number, you’ll be able to see how many of those impressions were organic or paid.
Engagement and Engagement Rate
Monitor how Facebook users responded to your content and the level of engagement using the Engagement and Rate columns. To see a quick breakout of likes, shares, clicks and comments, just hover over the total engagement number.
Filtering Post Analytics
Using the Post Analytics page filters, you can create custom table views and zero in on the data that’s most important for your reporting. Use the impressions filter to see organic, paid or all impressions, the engagement filter to sort based on interaction type, and the date selector to view a custom date or date range. The Post Analytics table will update immediately after making your selection.