The hub analytics measure social media performance across the entire account. You’ll be able to keep track of how each individual profile and any child hubs are performing in terms of follower growth, engagement and reputation. Let’s dive in and explore the basic functions of the hub analytics.
Are you a profile admin? We’ve explained your analytics dashboard in a separate article.
IN THIS ARTICLE
- Measuring Social Media Performance
- Sorting the Data
- Create Custom Reports Using Filters
- Common Questions
Measuring Social Media Performance
You’ll find a few different metrics in the hub analytics, each meant to provide different insights into your overall performance on social media. For each metric, the hub analytics are designed to track the total, the change over the specified date range (delta) and the account average. Here’s a quick breakdown:
- Followers is all about your social media audience and how many people are fans of or following your local profiles.
- Engagement looks at a few different metrics, all relating to engagement. For example: How many engagements did my stores receive last month?
- Check-Ins gives you the total number of Facebook check-ins
- Reviews tallies the total number of reviews that your profiles have received from Facebook, Google and/or Yelp. This figure is dependent on the profiles that are connected in each profile’s settings.
- Reputation shows you an overall view of the ratings that you’ve received from customers on social media.
Sorting the Data
As you’re working with the Hub Analytics, you might find it helpful to sort the table to easily view more relevant information. By default, the analytics will numerically sort each metric by the total figure.
Want to quickly see which profiles are increasing quickest for a particular metric? Click on the double arrows at the top of the metric column to change the default sort from the total to the delta.
Create Custom Reports Using Filters
Filters allow you to tailor the data provided by location (profile, hub or location list), social platform or date. You can change your filters at any time while viewing hub analytics, and the new data will load right away.
If you find that you’d like to build other advanced reports, you are able to export all of the reporting data into a CSV file.
Pro tip : Do you manage regional, district or other hubs? To see a comparative analysis of the data by hub, click the location filter then select All Hubs.
How often do hub analytics update?
Analytics are updated by social platform. Most metrics are reported in real-time, though you may notice a one- to two-hour delay for some stats.
Can I share a specific report link with another team member?
Yes! After you’ve updated your filters, just copy and paste the URL in your browser address bar. As long as your team members have the same access level as you or higher, they will be able to view the exact report you see.