IN THIS ARTICLE

  • Key Terms

  • Measuring Content Performance

  • Filtering Content Analytics

 

Key Terms

Before we jump into the details of the Content Analytics page, let’s take a quick look at a few key posting metrics:

  • Impressions are the total number of times a post is displayed. When you post content to Facebook, you’ll be able to track both organic and paid impressions. Organic impressions are the total number of people who saw the post from it reaching their newsfeed “naturally.” Content that’s been boosted or sponsored on Facebook will also receive paid impressions, or the total number of times your post was displayed as a result of your ad campaign. Facebook users may see multiple impressions of the same post.

  • Engagement is the total number of interactions Facebook users have with the post. For Facebook, the different types of interactions are likes, comments, shares and clicks.

  • Engagement Rate measures the level of engagement that your content is receiving from your audience. It will show you the percentage of people who saw your post that liked, shared, clicked or commented on it.

If you want to be an analytics rock star, you can learn more in Facebook’s Help Center.

 

Measuring Post Performance

In Content Analytics, you’ll be able to see the types of posts that have been created, how many times your posts were displayed and how Facebook users responded, so you’ll know what type of content works best with your customers.

 

Content Data

All published content will appear in Post Analytics in chronological order. To see a full preview of the post, how many impressions the post received and a full breakdown of post engagement, just click on the post text in the content column.


Published

Shows the number of times a post was published to pages

 

Impressions

In the impressions column, you’ll find the total impressions are reported by default. By hovering over the total number, you’ll be able to see how many of those impressions were organic or paid.

 

Engagement and Engagement Rate

Monitor how Facebook users responded to your content and the level of engagement using the Engagement and Rate columns.

 

 

 

Filtering Post Analytics

Using the Post Analytics page filters, you can create custom table views and zero in on the data that’s most important for your reporting. Use the impressions filter to see organic, paid or all impressions, the engagement filter to sort based on interaction type, and the date selector to view a custom date or date range. The Post Analytics table will update immediately after making your selection.

 


While you can use filters to create custom reports within the hub analytics, sometimes it’s helpful to dive a bit deeper into the data. As a hub admin or owner, you’ll be able to export a CSV file of your hub analytics directly to your desktop.

 

Exporting Hub Analytics

 

Understanding Export Data in Rallio

When working with the hub analytics export, it’s important to have an understanding of our current logic that dictates how the figures are calculated.

  • Totals will be the running total number at the end of the specified end date

  • Deltas will be the difference between the running total number at the end of the specified start date, and the running total number at the end of the specified end date

Let’s say you set your hub analytics export to include April 30 through May 31:

The total will show you the number of check-ins that appeared on the Facebook profile at the end of May 30. The delta then gives you the difference between the total number of check-ins at the end of May 31 and the total number of check-ins at the end of April 30.

 

Measuring Period Over Period

Need to track and measure social media performance at recurring intervals? No problem! To make sure that the figures will add up correctly, you’ll need to make sure that the end date for period 1 is the same as the start date of period 2.

For example, if you are tracking check-in growth month over month, make sure that the end date of month 1 and the start date of month 2 are the same.

  • Month 1: February 28 - March 31

  • Month 2: March 31 - April 30

  • Month 3: April 30 - May 31