When you want to get down to the nitty-gritty of how individual posts are performing on your profiles, head down to the Content tab under Analytics.

 

IN THIS ARTICLE

  • Key Terms

  • Measuring Post Performance

  • Filtering Post Analytics

 

Key Terms


Before we jump into the details of the Content Analytics page, let’s take a quick look at a few key posting metrics:

  • Impressions are the total number of times a post is displayed. When you post content, you’ll be able to track both organic and paid impressions. Organic impressions are the total number of people who saw the post from it reaching their newsfeed “naturally.” Content that’s been boosted or sponsored on will also receive paid impressions, or the total number of times your post was displayed as a result of your ad campaign. Facebook users may see multiple impressions of the same post.

  • Engagement is the total number of interactions users have with a post. For example, under Facebook, the different types of interactions are likes, comments, shares and clicks.

  • Rate is the percentage of people who saw your post that liked, shared, clicked or commented on it. The rate is calculated by engagements divided by impressions.


Measuring Content Performance


In Content Analytics, you’ll be able to see the types of posts that have been created, how many times your posts were displayed and how users responded, so you’ll know what type of content works best with your customers.

 

 

Content Data

All published content will appear in Content Analytics in chronological order. To see a full preview of the post, how many impressions the post received and a full breakdown of post engagement, just click on the post text in the content column.

 

 

 

Impressions

In the impressions column, you’ll find the total impressions, or times your post was shown on a user’s feed.

 


Engagement and Rate

Monitor how users responded to your content and the level of engagement using the Engagement and Rate columns.

 


Spend

If you boost a post through Rallio, you’ll be able to see the amount of dollars spent out of the total amount under this column.



Filtering Content Analytics

Using the Content Analytics page filters, you can create custom table views and zero in on the data that is most important for your reporting. Use the date selector to view a custom date or date range, the platform filter to see your data by social page, the engagement filter to sort based on interaction type, and the impressions filter to see organic, paid or all impressions.